Exclusive embroidery partner for Victoria's Secret Show
On October 15, 2024, the legendary Victoria's Secret Fashion Show celebrated its eagerly awaited comeback in New York. At the side of the world-famous lingerie label: the traditional embroidery company Forster Rohner from St.Gallen. Forster Rohner was exclusively responsible for the artistic lingerie embroidery and textile accessories, which caused great amazement on the catwalk and were worn by top models such as Kate Moss and Adriana Lima.
A picture from this year's Victoria's Secret Show in New York.
This unique collaboration marked a significant milestone: for the first time in the history of the Victoria's Secret show, all embroidery was produced entirely by Forster Rohner. Emanuel Forster, CEO of Forster Rohner, emphasized the close connection between the two brands: "Victoria's Secret is a fantastic partner with a great team. We share a common passion for the product and with our embroideries we always manage to fascinate and inspire in fresh, new ways".
Back in May 2024, the Victoria's Secret creative team visited the Forster Rohner archive in St.Gallen to develop the designs for the show. "We sat on the floor together, gave free rein to our creativity and developed the initial ideas," recalls Elisheva Senn, Head of the Forster Rohner Lingerie business unit.
Janie Schaffer, Chief Creative and Design Officer at Victoria's Secret, praised the outstanding craftsmanship and fine attention to detail of Forster Rohner: "We want to show the world who we work with - a traditional, high-quality supplier that is deeply rooted in haute couture," she emphasized. "With the Swiss-based textile company Forster Rohner, we have created the most inspiring looks our catwalk has ever seen. Every imitation feather is carefully thought out, every sequin is precisely sewn on by hand and every design tells its own story."
"We want to show the world who we work with."
Emanuel Forster, CEO of Forster Rohner
From St.Gallen to New York
Victoria's Secret's communication about the St.Gallen embroidery company began weeks before the show. Last summer, two Forster Rohner employees, Juliette Schwander, Sales Director, and Seraina Ryffel, Designer, traveled to New York to collaborate on social media content that expressed the inspiration and creativity behind this partnership. This content was published on the Victoria's Secret Instagram channel. Sharing the story of this unique partnership on social media was a particular highlight for the Forster Rohner team. It became even more exciting when the company received six exclusive tickets to the Victoria's Secret show, which they were able to experience live yesterday.
About Forster Rohner AG
Forster Rohner (founded in 1904, St.Gallen/Switzerland) is a family business in the textile manufacturing sector, now in its fourth generation. Today, the company is one of the world's leading manufacturers of embroidery for lingerie, prêt-à-porter and haute couture.
