The city adventure enters its second round at
Due to its great popularity, the association of city center stores Pro City St.Gallen is launching the "City Adventure" collector's pass for the second time. When shopping in participating businesses, you receive adventure stickers. If you are lucky, you will get a joker sticker and receive an instant prize in the respective store. Children can also take part in two competitions.
The story
Five animal friends have escaped from the Peter and Paul Wildlife Park and are exploring the city of St.Gallen. In the process, they experience numerous adventures in the various stores in the city center. Children have the opportunity to accompany Willy the wild sow, Lea the lynx, Malu the marmot, Sämi the ibex and Gianna the chamois on their exploration tour. The adventures can be collected as stickers for the collector's booklet in the participating stores. Hard-working collectors can collect cool little surprises and win great prizes at the end.
How it works
Families and children will receive a scrapbook and small packs of five animal adventure stickers when they shop at participating businesses. In addition to the collectible stickers, there are also small instant prizes for children to be won with the Joker stickers. You can also take part in the competition. The draw will take place in fall 2024.
About the project
The city adventure is an initiative of Pro City St.Gallen and is produced, illustrated and implemented together with local companies in Eastern Switzerland. Pro City St.Gallen is committed to a diverse and lively city center. Through the booklet, children and families get to know our colorful city center with its traditional businesses. The businesses thus become the talk of the town and can present themselves, their products and services to customers of all ages. In addition, the little surprises attract additional footfall and introduce them to new customers from Eastern Switzerland.
Launch
The project will be launched at the St.Gallen Festival on Saturday, August 17, 2024 at the joint stand of Pro City St.Gallen, IHK St.Gallen-Appenzell and St.Gallen-Bodensee Tourismus in front of the IHK near Klosterplatz and should ensure lively activity and enjoyment over the coming weeks.
