St.Gallen was a guest at the Sternen Grill
At the end of September 2023, St.Gallen took over the Sternen Grill at Bellevue in Zurich for five days. In order to make the city of St.Gallen appealing to the people of Zurich, to delight the homesick people of St.Gallen and to draw attention to this year's OLMA, the three organizations Location Promotion of the City of St.Gallen, Olma Messen St.Gallen and St.Gallen-Lake Constance Tourism launched a campaign week. The Canton of Zurich is also a guest canton at OLMA this year.
Impressions of the Sternen Grill
The Sternen Grill is a firm institution in Zurich and is known throughout the city for the best bratwurst. Where the original St.Gallen bratwurst has been delighting palates since 1963, St.Gallen was a guest from September 25 to 29. In cooperation with Belgrill AG, St.Gallen took over the Sternen Grill for a week. Location promotion, Olma trade fairs and St.Gallen-Lake Constance Tourism presented to the people of Zurich what else there was to discover in the city of St.Gallen in addition to the most famous St.Gallen dish, the bratwurst. The aim was to bring the city of St.Gallen closer to the local population, satisfy the homesickness of exiled St.Gallen residents and whet their appetite for the upcoming OLMA. Switzerland's largest public trade fair will take place from October 12 to 22, 2023.
In addition to suitable decorations for the venue, there were also competitions and background information on the city of St.Gallen. Visitors to the Sternen Grill can access all information about the city of St.Gallen and OLMA 2023 centrally at www.meine-stadt.sg/sternengrill.
