New Advent experience from 2025

From this year onwards, the Advent experience in St.Gallen is to become more attractive with the Christmas market as the focal point. After a process lasting several months, a jury has selected the agency alea iacta as the future organizer.

A total of 11 associations, agencies and private individuals from the city and the surrounding areaapplied for the "Star City 2025+" project. The jury was made up of representatives from the city, business, the hotel and restaurant industry and tourism. It was chaired by Mayor Maria Pappa. In the end, the concept of the St.Gallen agency alea iacta was the most convincing. It best fulfilled the 15 criteria such as professionalism, vision, financing and the possible inclusion of existing Advent experiences in the city. The Advent experience should continue to be authentic and fit in with the city. The agency alea iacta is based in the city of St.Gallen and would like to better position and publicize the various existing Advent experiences under the "Sternenstadt" brand in the future.

The Sternenstadt association will continue to provide support. They will accompany the Advent experience in St.Gallen in the background and ensure that the interests of the various players come together. The planning and detailed organization for the 2025 Christmas season is already underway.